|
Review
of a Successful Pay-Per-Click Campaign
Below
is a summary of a very successful pay-per-click campaign for a small business. It has a strong conversion rate on a solid number of clicks.
In one month the program generated
117 prequalified prospects. It was the right amount of traffic for this
business. For just about $500 it was the best marketing this company
could buy. Their previous best conversion cost was $20 a conversion.
This campaign creates prequalified prospects for 25% of the cost of other types
of marketing. The goal is to generate prequalified prospects according to
the company’s needs and not to burn cash with a pay-per-click marketing
campaign.
|
Date
of Campaign:
|
From
10/01/2007 to 11/08/07
|
|
Total
Clicks:
|
1,479
clicks
|
|
Conversions:
|
117
|
|
Conversion
Rate:
|
8%
|
|
Campaign
Cost:
|
$560.29
|
|
Average
Cost Per Click:
|
$0.38
|
|
Ave
Cost Per Conversion:
|
$4.73
|
Screen Shot of Campaign Report
|
