ONE OF THE MOST UNDERUTILIZED CHANNELS
E-mail marketing is one of the most under-utilized, but most effective marketing channels for doctors. The reason is because most doctors associate e-mails as spam that their patients don’t want to see, but the reality is actually the complete opposite. In fact, e-mail marketing that is done correctly can actually generate additional income. Promotions, practice news, video newsletters…the possibilities are endless!
HOW OUR E-MAIL MARKETING IS DIFFERENT
The key to having a great email is to include content that your patients want to receive. We’re able to gage what this content is from our years of experience, but also through understanding your patients’ specific interests – the number of patients who opened the email, the content they’ve clicked on, content they’ve watched, etc. It’s through this process that we’ve been able to create winning e-mails for our clients.