MOBILE MARKETING

BE A PART OF THE REVOLUTION

Today, over half of all website traffic is derived from a mobile device. And with Google’s recent mobile algorithm update, which is the largest algorithm update Google has performed thus far, it’s even more important that your practice has a mobile presence for patients.

 

IS RESPONSIVE THE ANSWER?

A responsive medical website is a site that automatically adjusts to fit to the size of a smart phone or tablet. This can be a great solution for doctors who are looking to for an economical mobile solution. The disadvantage of a responsive website is that your level of customization is limited as the site adapts to the new screen. Think of a responsive website like an airplane. The inside of an airplane can be customized, and even the exterior can be changed to an extent, but at the end of the day the plane has to be able to take off. A responsive website works in the same way. The site can be customized, but the engine has to be able to function in the way it’s intended in order for it to adapt to different screen sizes.

However, there is a second solution known as a mobile website, which is different from a responsive medical website. A mobile website is a separate site that is activated when it detects a mobile-friendly device (smart phone or tablet). A mobile website has the advantage of offering a greater level of customization compared to a responsive site. A mobile website is an ideal solution for doctors who are seeking an optimal, digital patient experience.